Wulandari, Sella Riski (2023) Pengaruh Store Atmosphere Terhadap Keputusan Pembelian Pada Toserba Lapangan Kebomas Gresik. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The purpose of this research is to ascertain how the atmosphere of the Kebomas Gresik Field Department Store influences consumer choices. This study is of the quantitative variety. Customers at the Kebomas Gresik Field department store made up the study's group. 75 participants made up the survey's sample size. In this research, data were gathered using questionnaires, observations, and interviews. Purposive sampling was the non-probability sampling method used in this research. Software called Partial Least Square (PLS) is used in data processing. The findings demonstrated that at the Kebomas Gresik Field Department Store, the store atmosphere variable had a favorable and significant impact on buying choices.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HC Economics | ||||||||
| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Sella Riski Wulandari | ||||||||
| Date Deposited: | 13 Apr 2023 07:03 | ||||||||
| Last Modified: | 13 Apr 2023 07:03 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/12972 |
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