Pratiwi, Galuh Widya (2023) PENGARUH COPYWRITING DAN BRAND AWARENESS TERHADAP CONSUMER INTEREST PADA PRODUK MENANTEA. Undergraduate thesis, UPN Veteran Jatim.
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Abstract
The purpose of this research is to know what the technique copywriting and brand awareness have to influence partially and simultaneously on consumer interest Menantea products. Population inside this research is community that they know it’s existence of Menantea products even never purchased it. The used sample amountated to 100 respondents, get it by fill questioner from GoogleForm with non-probability technic and purposive sampling method. This research used data analysis test tool technique is Multiple Linear Regressions Analysis used SPSS 26 with hypothesis testing use a statistical model consisting of Validity Test, Reliability Test, Classical Assumption Test and F Test and t Test. Classic Assumption Test which is divided into 4 namely Normality Test, Multicollinearity Test, Heteroscedasticity Test, and Autocorrelation Test. The results of this research indicate that partially copywriting have positive effect but not significant on consumer interest, whereas brand awareness have positive effect and significant on consumer interest. But simultaneous copywriting and brand awareness have positive effect and significant on consumer interest.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Galuh Galuh Widya Pratiwi Pratiwi | ||||||||
| Date Deposited: | 30 Mar 2023 06:25 | ||||||||
| Last Modified: | 30 Mar 2023 06:25 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/12468 |
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