Wahyuningrum, Ramadhini (2023) PENGARUH FINANCIAL TECHNOLOGY DAN MARKETPLACE TERHADAP PERKEMBANGAN UMKM DI MASA PANDEMI (Studi Kasus pada UMKM di Surabaya). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
ABSTRAK Penelitian ini bertujuan untuk menguji adanya pengaruh Digital Payment, Peer To Peer (P2P) Lending dan Marketplace terhadap perkembangan UMKM di masa pandemi Kota Surabaya. Jenis pendekatan penelitian menggunakan pendekatan kuantitatif. Teknik pengambilan sampel menggunakan purposive sampling dan analisis data menggunakan Partial Least Square (PLS) dengan alat uji berupa SmartPLS 3. Sumber data merupakan data primer yang diperoleh dari hasil penyebaran kuesioner yaitu pelaku UMKM di Surabaya sebanyak 86 responden. Hasil penelitian ini menunjukkan bahwa (1) Digital payment tidak berpengaruh terhadap perkembangan UMKM di masa pandemi (2) Peer to Peer Lending berpengaruh terhadap perkembangan UMKM di masa pandemi (3) Marketplace berpengaruh terhadap perkembangan UMKM di masa pandemi Kata Kunci: Digital Payment, Marketplace, Peer to Peer Lending ABTRACT This study aims to examine the influence of Digital Payment, Peer To Peer (P2P) Lending and Marketplace on the development of MSMEs during the Surabaya City pandemic. This type of research approach uses a quantitative approach. The sampling technique used purposive sampling and data analysis using Partial Least Square (PLS) with a test tool in the form of SmartPLS 3. The data source is primary data obtained from the results of distributing questionnaires, namely MSME actors in Surabaya as many as 86 respondents. The results of this study indicate that (1) Digital payments have no effect on the development of MSMEs during the pandemic (2) Peer to Peer Lending has an effect on the development of MSMEs during the pandemic (3) Marketplace has an effect on the development of MSMEs during the pandemic Keywords: Digital Payment, Peer to Peer Lending, Marketplace
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5601 Accounting H Social Sciences > HJ Public Finance > HJ9701-9940 Public accounting. Auditing |
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| Divisions: | Faculty of Economic > Departement of Accounting | ||||||||
| Depositing User: | Ramadhini Wahyuningrum | ||||||||
| Date Deposited: | 02 Feb 2023 07:41 | ||||||||
| Last Modified: | 02 Feb 2023 07:41 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/12011 |
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