Utomo, Harjuno Yumatri (2023) PENGARUH SOCIAL MEDIA MARKETING, BRAND IMAGE DAN TRUST TERHADAP REPEAT PURCHASE PADA MARKETPLACE BUKALAPAK. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This research aims to test the effect of social media marketing, brand image, and trust on Bukalapak marketplace. The population in this research is active social media consumers who have previously purchased products on Bukalapak. The sample taken in this research meets the following criteria: having the Bukalapak marketplace application and having made a purchase on the Bukalapak marketplace in the last 3 months. In this research, a sample of 100 respondents will be used to minimize errors during questionnaire distribution. The results of this research have shown that social media marketing, brand image, and trust have a significant and positive effect on repeat purchase on Bukalapak marketplace. Keywords: Social Media Marketing, Brand Image, Trust and Repeat Purchase.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Harjuno Yumatri Utomo | ||||||||
| Date Deposited: | 24 Jan 2023 04:05 | ||||||||
| Last Modified: | 24 Jan 2023 04:05 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/11293 |
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