Fadliyah, Lailatul (2022) Strategi Humas Rumah Sakit Sumberglagah Dalam Meningkatkan Citra Rumah Sakit Kusta Sumberglagah Menjadi Rumah Sakit Umum. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Public relations is a process of efforts to maintain the reputation, image, and ways of communicating institutions with the community, both internal and external communities as a whole. It is hoped that the need for community empowerment and input from the community can be used as an environmental analysis tool to optimize the right strategy to improve the image of the institution in order to maintain the existence of the institution and harmony with its public. This study aims to determine ThePublic Relations Strategy of Sumberglagah Hospital in Improving the Image of the Sumberglagah Leprosy Hospital to Become a General Hospital. This type of research is descriptive qualitative. This study describes the data obtained from the research results regarding ThePublic Relations Strategy of Sumberglagah Hospital in Improving the Image of the Sumberglagah Leprosy Hospital to Become a General Hospital. The results of analysis of documents and records as well as careful observation were used to collect data. In-depth interviews are used for detailed contextual descriptions in obtaining research data to be elaborated. Keywords: Strategy, Public Relations, and Hospital Image
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | P Language and Literature > P Philology. Linguistics P Language and Literature > P Philology. Linguistics > P87 Communication. Mass Media P Language and Literature > P Philology. Linguistics > P94.7 Interpersonal communication P Language and Literature > P Philology. Linguistics > P95-95.6 Oral communication. Speech |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Lailatul Fadliyah | ||||||||
| Date Deposited: | 10 Jan 2023 04:12 | ||||||||
| Last Modified: | 10 Jan 2023 04:12 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/10799 |
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