RISTIAWAN, FRENKI (2022) PENERAPAN BUSINESS MODEL CANVAS PADA PERKUMPULAN PETERNAK LEBAH MADU DI KEDIRI. Undergraduate thesis, UPN VETERAN JAWA TIMUR.
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Abstract
The reduced existence of honey beekeepers in developing their business during the process of maintaining, harvesting, and marketing their products has resulted in a lack of public interest in buying products from honey beekeepers. This study aims to describe the application of the business model canvas to the Kediri Beekeepers Association and to analyze the strategy of the Kediri Beekeepers Association through the business model canvas. The method used in this research is descriptive qualitative to obtain primary and secondary data and Business Model Canvas. The results show that the honey beekeepers association in Kediri still maintains consumer segmentation and the same promotional and sales media for a long time and the addition of customer segments by increasing channels in the form of social media utilization, website creation, and E-Commerce results in changes to other components (key partners) in the form of Expedition Services and suppliers of raw materials & packaging as well as partner breeders as suppliers of raw materials which aim to smooth key production activities in expanding customer segmentation so that it has an impact on key resources that can affect the cost structure and increase revenue streams. Keywords: Business Model Canvas, Honey Bee
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | S Agriculture > S Agriculture (General) | ||||||||||||
| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||||||
| Depositing User: | FRENKI RISTIAWAN | ||||||||||||
| Date Deposited: | 05 Dec 2022 04:38 | ||||||||||||
| Last Modified: | 05 Dec 2022 04:38 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/10460 |
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