Bagus Bagaskara, I Made (2020) PENGARUH PERSEPSI KEGUNAAN, PERSEPSI KEMUDAHAN PENGGUNAAN, KEPERCAYAAN, DAN PERSEPSI KENYAMANAN TERHADAP MINAT NASABAH DALAM MENGGUNAKAN MANDIRI ONLINE DI KANTOR PUSAT BANK MANDIRI AREA BALIKPAPAN. Other thesis, UPN JATIM.
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Abstract
This study aims to test empirically (1) the effect of perceived usefulness; (2) the effect of perceived ease of use; (3) the effect of trust; and (4) the effect of perceived enjoyment on customer intention in using Mandiri Online at the Head Office of Bank Mandiri, Balikpapan Area. This research uses quantitative methods. The subjects of this research are customers of the Balikpapan Area Bank Mandiri Head Office (Bank Mandiri Klandasan Branch) who use the Mandiri Online application with a minimum usage period of 1 month after activating the application. Samples taken in this study were customers of the Head Office of Bank Mandiri, Balikpapan Area, as many as 100 people from 11,487 customers using the Mandiri Online application. The data in this study were obtained through distributing questionnaires. The data analysis technique used is multiple linear regression analysis with the help of SPSS version 25.0 software. The results showed that all independent variables (perceived usefulness, perceived ease of use, trust, and perceived enjoyment) had a significant effect on customer intention in using Mandiri Online at the Head Office of Bank Mandiri, Balikpapan Area. Keywords: perceived usefulness, perceived ease of use, trust, perceived enjoyment, customer intention, mandiri online.
| Item Type: | Thesis (Other) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5601 Accounting | ||||||||
| Divisions: | Faculty of Economic > Departement of Accounting | ||||||||
| Depositing User: | Users 13 not found. | ||||||||
| Date Deposited: | 09 Feb 2021 23:31 | ||||||||
| Last Modified: | 09 Feb 2021 23:31 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/1043 |
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