Pengaruh Kesadaran Merek, Promosi, dan Persepsi Kemudahan Penggunaan Terhadap Keputusan Penggunaan E-Wallet LinkAja (Studi Pada Mahasiswa UPN "Veteran" Jawa Timur)

Aditiansa, Jovan Fitrianto (2022) Pengaruh Kesadaran Merek, Promosi, dan Persepsi Kemudahan Penggunaan Terhadap Keputusan Penggunaan E-Wallet LinkAja (Studi Pada Mahasiswa UPN "Veteran" Jawa Timur). Undergraduate thesis, UPN Veteran Jawa Timur.

Preview

Text (Cover)
COVER.pdf
Download (1MB) | Preview

Preview

Text (BAB 1)
BAB I.pdf
Download (193kB) | Preview

Text (BAB 2)
BAB II.pdf
Restricted to Registered users only until 20 January 2024.
Download (170kB)

Text (BAB 3)
BAB III.pdf
Restricted to Registered users only until 20 January 2024.
Download (211kB)

Text (BAB 4)
BAB IV.pdf
Restricted to Registered users only until 20 January 2024.
Download (372kB)

Preview

Text (BAB 5)
BAB V.pdf
Download (62kB) | Preview

Preview

Text (Daftar Pustaka)
DAFTAR PUSTAKA.pdf
Download (142kB) | Preview

Text (Lampiran)
LAMPIRAN.pdf
Restricted to Registered users only until 20 January 2024.
Download (342kB)

Abstract

Brands definitely want to be the best in the face of competition, LinkAja as a brand must also always update its marketing strategy so that it can attract more consumers to use LinkAja. Some marketing strategies that can be done are by growing brand awareness in consumers, conducting promotions, and providing perceptions of ease of use for consumers. The purpose of this study is to test and know the effect of brand awareness, promotion, and perceived ease of use to the usage decisions e-wallet LinkAja. The research method used in this study is the quantitative method. Respondents in this study were management college student of UPN “Veteran” Jawa Timur that used LinkAja. In this study the number of samples taken as much as 94 respondents. The sampling method used non-probability sampling with pusposive sampling technique. The data collection technics used in this study is the primary data in the form of a questionnaires which was analyzed using likert scale and secondary data in the form of literature. The data analysis technique used SEM-PLS. The results of this study showed that brand awareness, promotion, and perceived ease of use has significant (positive) impact on usage decisions e-wallet LinkAja.

Item Type:

Thesis (Undergraduate)

Contributors: