SIKAP NETIZEN SURABAYA TENTANG IKLAN GOJEK VERSI “VERTIBOKEK” DI YOUTUBE (STUDI DESKRIPTIF KUANTITATIF SIKAP NETIZEN TENTANG IKLAN GOJEK “VERTIBOKEK” DI YOUTUBE)

Erysa, Hanna Dewi (2020) SIKAP NETIZEN SURABAYA TENTANG IKLAN GOJEK VERSI “VERTIBOKEK” DI YOUTUBE (STUDI DESKRIPTIF KUANTITATIF SIKAP NETIZEN TENTANG IKLAN GOJEK “VERTIBOKEK” DI YOUTUBE). Other thesis, UPN Veteran Jawa Timur.

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Abstract

Go-Jek is an online-based transportation service provider that released the 'Vertibokek' campaign in Surabaya. This online transportation company provides GoCar, Go-Ride and Go-Pay services in advertisements that appear on Go-Jek's official YouTube channel. Until now, the video ad has been watched by tens of millions of users on YouTube. The population in this study was the people of Surabaya who used YouTube and had seen the Go-Jek ad version 'Vertibokek' when accessing videos on YouTube. Data analysis techniques in this study using frequency tables. From the results of the overall attitude of respondents to the version of Go-Jek ‘Vertibokek’ version, it showed a positive attitude, both in terms of cognitive, affective, and conative aspects. Keywords: Netizen Attitude, SOR Theory, Ad on YouTube

Item Type: Thesis (Other)
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorClareta, DyvaNIDN0007016604UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products
Divisions: Faculty of Social and Political Sciences > Departement of Communication
Depositing User: Ananta Prathama
Date Deposited: 05 Nov 2020 07:44
Last Modified: 05 Nov 2020 07:44
URI: http://repository.upnjatim.ac.id/id/eprint/446

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