Ihsan, Yahya Fatihul (2022) Preferensi Konsumen Terhadap Daging Ayam Broiler dan Kampung (Studi Kasus Di Desa Butungan Kecamatan Kalitengah Kabupaten Lamongan). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Consumption of broiler chicken and free-range chicken in Kalitengah sub�district is the lowest consumption in Lamongan Regency, according to data from the Central Statistics Agency for Lamongan Regency in the last 5 years. This research was conducted at Pon Village Market in Butungan Village, Kalitengah District, Lamongan Regency in July - August, the reason for choosing this location is because Pon Village Market is a village market that sells the most broiler and free�range chickens in Kalitengah District. The purpose of this study was to identify consumer perceptions of broiler and free-range chicken meat, to analyze the reasons consumers buy and consume broiler and free-range chicken meat, to analyze the factors that influence consumers to buy and consume broiler and free�range chicken meat. This research uses descriptive qualitative analysis and multiple linear regression analysis. The data used are primary data from interviews at the Pon village market. The results of this study are consumer perceptions of broiler and free-range chicken meat in the pound village market are good, the reason consumers buy and consume broiler and free-range chicken meat is due to 3 aspects, namely socio-economic and psychological. And the factors that influence consumers to buy and consume broiler chickens and native chickens are due to consumption habits, price, education and income. Keywords: Preference, Perception, Reason, Broiler Chicken and Kampung
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD9000 Agricultural Industries S Agriculture > S Agriculture (General) |
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| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||||||
| Depositing User: | Yahya Fatihul Ihsan | ||||||||||||
| Date Deposited: | 11 Jan 2022 05:50 | ||||||||||||
| Last Modified: | 11 Jan 2022 05:53 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/4028 |
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