ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP K E P U T U S A N P E M B E L I A N H E L M M E R E K I N K (Studi Pada Mahasiswa FISIP UPN “Veteran” Jawa Timur

Putri, Anggraeni Esa (2017) ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP K E P U T U S A N P E M B E L I A N H E L M M E R E K I N K (Studi Pada Mahasiswa FISIP UPN “Veteran” Jawa Timur. Other thesis, UPN Veteran Jawa Timur.

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Abstract

This research is concerned with the issues contained in the marketing mix. Given this research can provide input for the company to increase marketing mix well. Marketing mix used include product, price, promotion and distribution. The purpose of this study is to be achieved is to analyze the influence simultaneously and partially covering the marketing mix of product, price, promotion and distribution of the purchasing decision. This research is quantitative. The data used is primary data that is based on kuesioner.populasi in this study were students who buy and use helmets INK. The sample in this study using the formula Unknown Population. In processing the data using validity, reliabilitasdan classic assumption test which includes test multicollinearity, autocorrelation and heteroskedasticity and multiple linear regression analysis, and hypothesis testing which includes the F test, t test and dominant. Based on the analysis of data, simultaneously and partially covering the marketing mix variable product (X1), price (X2), promotion (X3) and distribution (X4) influence the purchase decision variable (Y). Yag most dominant variable influencing consumer decision is a variable product. Keywords: Product, Price, Promotion, Distribution, Purchasing Decision

Item Type: Thesis (Other)
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorTjahjono, Jojok Dwi RodhoNIDN0701117001UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products
Divisions: Faculty of Social and Political Sciences > Departement of Business Administration
Depositing User: Fatchullah Fatchullah
Date Deposited: 13 Oct 2020 14:01
Last Modified: 13 Oct 2020 14:01
URI: http://repository.upnjatim.ac.id/id/eprint/361

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