STRATEGI PEMASARAN MENGGUNAKAN PENDEKATAN ANALISIS SWOT PADA BUKUKURNAS.ID SIDOARJO

Fauzia, Diah Nur (2021) STRATEGI PEMASARAN MENGGUNAKAN PENDEKATAN ANALISIS SWOT PADA BUKUKURNAS.ID SIDOARJO. Undergraduate thesis, UPN Veteran Jawa Timur.

[img]
Preview
Text (Cover)
cvr.pdf

Download (631kB) | Preview
[img]
Preview
Text (Bab 1)
b1.pdf

Download (279kB) | Preview
[img] Text (Bab 2)
b2.pdf
Restricted to Registered users only until 26 August 2023.

Download (206kB)
[img] Text (Bab 3)
b3.pdf
Restricted to Registered users only until 26 August 2023.

Download (167kB)
[img] Text (Bab 4)
b4.pdf
Restricted to Registered users only until 26 August 2023.

Download (910kB)
[img]
Preview
Text (Bab 5)
b5.pdf

Download (47kB) | Preview
[img]
Preview
Text (Daftar pustaka)
dapus.pdf

Download (50kB) | Preview
[img] Text (Lampiran)
lamp.pdf
Restricted to Registered users only until 26 August 2023.

Download (246kB)

Abstract

This research is based on the development of bookstores in Indonesia, especially in Sidoarjo regency. Researchers used BukuKurnas.id which is one of the bookstores in Sidoarjo as the object of research. The purpose of this study was to identify and analyze the marketing strategies adopted by BukuKurnas.id using the SWOT analysis approach. Qualitative descriptive using in-depth interview data collection techniques (in-depth interviews) on owners, employees, and consumers related to marketing strategies based on the 4P marketing mix indicators (product, price, place, promotion), participatory observation, and documentation are the methods used. in this research. From the results of research using SWOT analysis, it can be concluded that BukuKurnas.id Sidoarjo is in quadrant position I. This position is a very profitable situation where BukuKurnas.id can use its strength to take advantage of existing opportunities. The strategy that must be applied in this condition is to support an aggressive growth policy (Growth Oriented Strategy). Keyword: Marketing Strategy, SWOT Analysis, Marketing Mix

Item Type: Thesis (Undergraduate)
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorAndarini, SonjaNIDN0726036503UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products
Divisions: Faculty of Social and Political Sciences > Departement of Business Administration
Depositing User: Fatchullah Fatchullah
Date Deposited: 27 Aug 2021 02:27
Last Modified: 27 Aug 2021 02:27
URI: http://repository.upnjatim.ac.id/id/eprint/2548

Actions (login required)

View Item View Item