WULANDARI, ERIKA (2020) PENGARUH CITRA MEREK (BRAND IMAGE) DAN KUALITAS PRODUK TERHADAP MINAT BELI PRODUK KAMPOENG ROTI (Studi kasus pada Konsumen Kampoeng Roti di Menganti). Other thesis, UPN"VETERAN" JATIM.
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Abstract
This study aims to test and analyze the influence of Brand Image and Product Quality on Purchase Interest in Kampoeng Roti products in Menganti. The benefit of this research is to provide information about the influence of Brand Image and Product Quality on Interest in Buying Kampoeng Roti products in Menganti. The population in this study is the number of consumers Kampoeng Roti in Menganti unknown. While the sample in this study amounted to 100 respondents. The sampling technique uses accidental sampling with non probability sampling method. The type of data in this study is quantitative with the method of collecting data using a questionnaire. Analysis of the data used in this study is multiple linear regression. The results of this study are simultaneously Brand Image and Product Quality have a positive and significant effect on Interest in Buying Kampoeng Roti products in Menganti. In addition there is a positive and significant influence on Brand Image to the Purchase Interest partially, and there is a positive and significant effect of Product Quality on Purchase Interest in Kampoeng Roti products in Menganti. Keywords : Brand Image, Product Quality and Purchase Interest
| Item Type: | Thesis (Other) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Mujari Mujari | ||||||||
| Date Deposited: | 23 Mar 2021 10:40 | ||||||||
| Last Modified: | 23 Mar 2021 10:40 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/1458 |
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