Sofia, Ilmia (2022) Konstruksi City Branding Kota Pasuruan pada Instagram @madinahvanjava (Studi Analisis Isi City Branding Kota Pasuruan pada Akun Instagram @madinahvanjava). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The beauty or characteristics of an area need branding. Branding is a term used in the realm of marketing and advertising disciplines. One of the most common branding activities is city branding activities. Many of each region carry out City Branding, one of which is Pasuruan City. This study aims to find out how Pasuruan City Branding contained in the content of the @madinahvanjava Instagram account. The research method used is a qualitative type by using Content Analysis and categorizing into 10 categories according to (Choi et al., 2007). The 10 categories are Historic Buildings and Disabilitiesn, Cultural Events, Parks and Gardens, Fashion, Tourism Facilities and Infrastructure, Entertainment, Beautiful Scenery, Local Cuisine and Food, Recreation and Sports, People and local residents. The 10 categories were analyzed based on Instagram content uploaded on @madinahvanjava Instagram account. From the results of this study, it can be concluded that the results of city branding construction on instagram account content @madinahvanjava within a period of 5 months, namely January-May, can only be classified into 6 categories out of 10 categories that should be. uploads displayed by Instagram accounts @madinahvanjava less than optimal in membranding the city through Instagram social media. It is evident from the photos and videos uploaded that it favors the personal branding of the Mayor of Pasuruan than the display of the city branding of Pasuruan City. The strategy that should be used on the Instagram account @madinahvanjava is to focus on posts related to city branding that provide information about Pasuruan City and not focus on the image of the Mayor.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | J Political Science > JZ International relations | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Ilmia Sofia | ||||||||
| Date Deposited: | 27 Sep 2022 08:07 | ||||||||
| Last Modified: | 30 May 2024 08:22 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/9615 |
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