Mahatma Prianka, Fridita Hijrayah (2022) PENGARUH KEPERCAYAAN MEREK TERHADAP LOYALITAS MEREK DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi Kasus Pelanggan Shampoo Sunsilk Pada Mahasiswa Fakultas Ekonomi dan Bisnis Univeritas Pembangunan Nasional “Veteran” Jawa Timur). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This manuscript aims to determine the effect of brand trust on brand loyalty with customer satisfaction as an intervening variable. .Sunsilk shampoo has decreased for three years from 2018 to 2020, this causes Sunsilk shampoo to be ranked number 3 in the Top Brand Award. .In order to approach this problem, Lau and Lee's (1999) theoretical reference is used which states that brand trust has all the risks because of the expectations promised by the brand in providing positive results for consumers. .The data were collected through questionnaires and were analyzed quantitatively with Partial lest square (PLS) and qualitatively. .This study concludes that brand trust has a positive and significant effect on brand loyalty with customer satisfaction as an intervening variable..
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products H Social Sciences > HF Commerce > HF5549 Personnel Management. Employment Management |
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| Divisions: | Faculty of Economic and Business > Departement of Management | ||||||||
| Depositing User: | Fridita Hijrayah Mahatma prianka | ||||||||
| Date Deposited: | 04 Jul 2026 21:40 | ||||||||
| Last Modified: | 04 Jul 2026 21:40 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/8818 |
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