Pakan, Elisa Devi (2022) Pengaruh Beauty Influencer Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Facial Wash Garnier di Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
|
Text (Cover)
18012010280.-cover.pdf Download (1MB) | Preview |
|
|
Text (Bab 1)
18012010280.-bab1.pdf Download (869kB) | Preview |
|
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Bab 2)
18012010280.-bab2.pdf Restricted to Registered users only until 16 August 2024. Download (719kB) |
|
|
Text (Bab 3)
18012010280.-bab3.pdf Restricted to Registered users only until 16 August 2024. Download (998kB) |
|
|
Text (Bab 4)
18012010280.-bab4.pdf Restricted to Registered users only until 16 August 2024. Download (1MB) |
|
|
Text (Bab 5)
18012010280.-bab5.pdf Download (631kB) | Preview |
|
|
Text (Daftar Pustaka)
18012010280.-daftarpustaka.pdf Download (468kB) | Preview |
|
|
Text (Lampiran)
18012010280.-lampiran.pdf Restricted to Registered users only until 16 August 2024. Download (1MB) |
Abstract
There are many beauty products circulating in the market, therefore good marketing management is needed so that it can improve optimal purchasing decisions to achieve company goals. To achieve maximum purchase decisions, it is necessary to pay attention to the importance of beauty influencers and product quality.The purpose of the study was to determine the influence of beauty influencers and product quality on purchasing decisions for Garnier facial wash products in Surabaya. The population used is consumers who use Garnier facial wash. Determination of the sample through purposive sampling technique, to obtain 77 respondents. Data was collected through the distribution of questionnaires through google forms, then processed using the Partial Least Square (PLS) analysis technique. The results showed that beauty influencers and product quality had a significant positive effect on purchasing decisions. Keyword : Beauty Influencers, Product Quality,Buying Decision
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Economic and Business > Departement of Management | ||||||||
| Depositing User: | Elisa Devi Pakan | ||||||||
| Date Deposited: | 04 Jul 2026 21:39 | ||||||||
| Last Modified: | 04 Jul 2026 21:39 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/8802 |
Actions (login required)
 |
View Item |