Sari, Merchelly Bonita (2022) Pengaruh Kualitas Produk, Persepsi Harga, Dan Citra Merek Terhadap Keputusan Pembelian Produk Teh Gelas Di Kota Surabaya. Undergraduate thesis, UPN VETERAN JAWA TIMUR.
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Abstract
This study examines the effect of Product Quality, Price Perception, and Image Brands on the Purchase Decision of Glass Tea Products in the City of Surabaya. The independent variables in this study are product quality, price perception, and Brand Image. While the Dependent Variable is the Purchase Decision. Descriptive and quantitative methods were used in this study. This research carried out by non-probability sampling method and purposive sampling technique as a sampling technique. The population in this study are consumers who ever bought glass tea products in the city of Surabaya with the number of respondents as many as 75 respondents. This study uses the SmartPLS test tool. Results research shows that: 1) Purchase Decision is influenced by Quality a product, 2) In making a purchase, price perception plays a role, 3) Purchase decisions are influenced by the image of a brand. Keywords: Brand Image, Product Quality, Price Perception
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Economic and Business > Departement of Management | ||||||||
| Depositing User: | Merchelly Bonita Sari | ||||||||
| Date Deposited: | 04 Jul 2026 21:38 | ||||||||
| Last Modified: | 04 Jul 2026 21:38 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/8793 |
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