Sakilah, Arinal Marhamah Nur (2022) Pengaruh E-WOM Dan Kepercayaan Konsumen Terhadap Minat Beli Di Marketplace Bukalapak (Studi Pada Pengunjung Marketplace Bukalapak Di Surabaya). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to determine the effect of E-WOM and consumer trust on buying interest in the Bukalapak marketplace. The population in this study were visitors to the Bukalapak marketplace from Surabaya. The sampling technique used non-probability sampling technique with the technique of taking respondents through accidental sampling, in order to obtain 77 respondents. Data was collected by distributing questionnaires to respondents using Google Forms with a Likert scale from a score range of 1 to 5. Then the data was processed using Partial Least Square (PLS) data analysis techniques by conducting validity tests, reliability tests, structural model tests and hypothesis testing. The results show that E-WOM and consumer trust have a positive and significant influence on buying interest in the Bukalapak marketplace. Keywords: E-WOM; Consumer Trust; Buying Interest.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Kila Kila Kila | ||||||||
| Date Deposited: | 21 Oct 2024 08:38 | ||||||||
| Last Modified: | 21 Oct 2024 08:38 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/8720 |
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