Setiawati, Dia (2026) Pengaruh Emotional Attachment, Fan Loyalty, dan Self Efficacy Terhadap Keputusan Pembelian Produk Kolaborasi Azarine dengan Dino SEVENTEEN (Studi Pada Penggemar Dino SEVENTEEN). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to examine the effect of emotional attachment, fan loyalty, and self-efficacy on purchase decisions for the collaborative product between the cosmetic brand Azarine and Dino SEVENTEEN. The research employed an associative quantitative approach, with data collected from 157 respondents who are fans of Dino SEVENTEEN through a 1–5 Likert-scale questionnaire. Sampling was conducted using non-probability sampling with a purposive sampling technique. Data were analyzed using multiple linear regression with the assistance of SPSS 26. The results show that emotional attachment, fan loyalty, and self-efficacy each have a positive and significant effect on purchase decisions, both partially and simultaneously, with the three variables jointly explaining 59.9% of the variation in purchase decisions. These results indicate that fans' emotional attachment to their idol, loyalty as a form of support for their idol, and self-confidence in evaluating products together drive purchase decisions for the Azarine and Dino SEVENTEEN collaborative product. Keywords: Emotional Attachment, Fan Loyalty, Self Efficacy, Purchase Decision
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Dia Setiawati | ||||||||
| Date Deposited: | 01 Sep 2026 05:08 | ||||||||
| Last Modified: | 01 Sep 2026 05:35 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/59632 |
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