Rachmat, Safania Haudiyah (2026) Pengaruh Kualitas Produk, Harga, dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Kedai Nescafe Jl. Medokan Sawah Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to examine the effect of product quality, price, and service quality on customer satisfaction at the Nescafe Booth on Jl. Medokan Sawah Surabaya. This study addresses differences in previous research findings regarding the factors influencing consumer satisfaction in the coffee and beverage business sector. A quantitative associative approach was applied to 151 respondents selected using purposive sampling. Data were analyzed using validity, reliability, classical assumption, multiple linear regression, coefficient of determination, F-test, and t-test procedures using SPSS. The findings indicate that: (1) product quality, price, and service quality simultaneously have a positive and significant effect on consumer satisfaction, with an F-calculated value of 57.394 and a significance value of 0,000; (2) product quality partially has a positive significant effect on consumer satisfaction, with a t-calculated value of 3.667 and a significance value of 0,000; (3) price partially has a positive and significant effect on consumer satisfaction, with a t-calculated value of 4,234 and a significance value of 0,000; and (4) service quality partially has a positive and significant effect on consumer satisfaction, with a t-calculated value of 3.926 and a significance value of 0,000. The coefficient of determination shows an R Square value of 0.539, indicating that product quality, price, and service quality explain 53,9% of consumer satisfaction.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Safania Haudiyah Rachmat | ||||||||
| Date Deposited: | 31 Aug 2026 03:07 | ||||||||
| Last Modified: | 31 Aug 2026 05:23 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/59275 |
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