GIANANDA, NOVAN RAMADHANU (2026) ANALISIS STRATEGI PENGEMBANGAN USAHA MELALUI PENDEKATAN BUSINESS MODEL CANVAS (BMC) DALAM UPAYA MENINGKATKAN PENDAPATAN PADA UMKM TAUWA CAK YUDI SURABAYA. Undergraduate thesis, UNIVERSITAS PEMBANGUNAN NASIONAL “VETERAN” JAWA TIMUR.
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Abstract
Tauwa Cak Yudi Surabaya is a traditional culinary micro, small, and medium enterprise (MSME) that experienced a declining trend in its average revenue during the 2023–2025 period, which continued through the first semester of 2026. This condition indicates the need to evaluate its business model as a basis for formulating business development strategies to increase revenue. This study aims to identify strengths and weaknesses within the nine elements of the Business Model Canvas (BMC) and to formulate BMC based business development strategies for Tauwa Cak Yudi Surabaya. This study employed a descriptive method with a qualitative approach. Data were collected through observation, interviews, and documentation involving the business owner, employees, and customers. Data were analyzed using the Miles and Huberman model, including data condensation, data display, and conclusion drawing, while data validity was ensured through source triangulation. The findings reveal that Tauwa Cak Yudi possesses several strengths, including loyal customers, distinctive products at affordable prices, good customer relationships, adequate resources, business activities, partnerships, and cost management that support business sustainability. However, several constraints remain, including limited marketing reach, suboptimal product innovation, low utilization of digital media, limited human resources, dependence on a single revenue source, and relatively simple business management. Based on these findings, a proposed BMC was developed as a business development strategy. Therefore, the BMC approach is capable of identifying the strengths and weaknesses of the business model while generating strategies that support the improvement of competitiveness and revenue performance of Tauwa Cak Yudi Surabaya.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economics |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | NOVAN RAMADHANU GIANANDA | ||||||||
| Date Deposited: | 28 Aug 2026 08:45 | ||||||||
| Last Modified: | 28 Aug 2026 08:45 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/59144 |
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