Sari, Latifah Ika (2026) Strategi Peningkatan Kinerja Sumber Daya Manusia pada UD Tiga Saudara Kabupaten Rembang Jawa Tengah. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This research is motivated by the decline in employee performance at UD Tiga Saudara, as indicated by an increase in the percentage of damaged products and employee absenteeism. This study aims to analyze the condition of HR performance, identify internal-external factors, and formulate alternative strategies to improve employee performance. Data were collected for one month through observation, interviews, documentation, and literature review. The sampling technique used purposive sampling with 3 respondents for the Graphic Rating Scale (GRS) assessment and 5 respondents for the SWOT analysis. The results of the GRS assessment indicate that HR performance is in the good category (3.62–4.45). Employees have met quality and work discipline standards, but still require intervention in aspects of initiative, work speed, administration, and digital marketing. Identification of internal factors shows strengths in the form of loyalty and adaptability, with weaknesses in uneven competency. External factors present opportunities in the form of government/SOE training programs and regional tourism potential, amidst the threat of labor competition and market fluctuations. The SWOT analysis places UD Tiga Saudara in Quadrant I (S–O / Growth-Oriented), indicating an ideal position to utilize internal strengths to optimally capture external opportunities. UD Tiga Saudara can provide rewards to maintain loyalty, conduct outbound activities to strengthen working relationships, and organize training bootcamps (initiatives, digital marketing, administration). The company is advised to take advantage of government and state-owned enterprise (SOE) mentoring opportunities to build sustainable competitive advantage.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | S Agriculture > S Agriculture (General) | ||||||||||||
| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||||||
| Depositing User: | Latifah I Sari | ||||||||||||
| Date Deposited: | 06 Aug 2026 02:06 | ||||||||||||
| Last Modified: | 06 Aug 2026 02:06 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/58478 |
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