Analisis Saluran dan Kinerja Sistem Pemasaran Durian (Durio zibethinus Murr.) di Kecamatan Wonosalam Kabupaten Jombang Jawa Timur

Lukito, Anindya Namira (2026) Analisis Saluran dan Kinerja Sistem Pemasaran Durian (Durio zibethinus Murr.) di Kecamatan Wonosalam Kabupaten Jombang Jawa Timur. Undergraduate thesis, UPN Veteran Jawa Timur.

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Abstract

Durian is Indonesia's leading horticultural commodity with an average production growth of 19.04% per year. However, the characteristics of durian, which is perishable with a shelf life of 4-6 days, price instability, and the dominance of collectors create an uneven distribution of profits that is detrimental to farmers in Wonosalam District, Jombang Regency. This study analyzes the marketing channel structure, marketing system performance, and their relationship using the Structure-Conduct-Performance (SCP) approach. The research method is descriptive quantitative with a sample of 31 farmers (Slovin formula, 17% error), 10 middlemen, and 20 retailers (snowball sampling). The analysis covers market share, CR4, MES, marketing margin, farmer's share, and marketing efficiency. The results show an oligopsony market structure with a market share of 77.84% for collectors, 19.28% for retailers, and 2.90% for farmers. The CR4 for collectors is 5.27% and for retailers is 6.25% (weak concentration). The MES for collectors is 1% and for retailers is 0.3% (easy barriers to entry). There are two marketing channels: channel I margin is IDR 7,500/fruit, channel II margin is IDR 8,500/fruit. Farmer's share in channel I is 78.26%, channel II is 62.79% (efficient >50%). Channel I marketing efficiency is 5.9%, channel II is 11.7% (efficiency <50%). The oligopsonistic durian market makes farmers price takers with weak bargaining power, therefore government policy is needed so that margin distribution can be more equitable. Keywords: Durian; marketing structure; SCP; oligopsony; farmer share

Item Type:

Thesis (Undergraduate)

Contributors:

Contribution	Contributors	NIDN/NIDK	Email
Thesis advisor	Setyadi, Taufik	NIDN0630086601	taufiksetyadi.agri@upnjatim.ac.id
Thesis advisor	Rizkiyah, Noor	NIDN1120077401	noor.rizkiyah.agribis@upnjatim.ac.id

Subjects:

S Agriculture > S Agriculture (General)

Divisions:

Faculty of Agriculture > Departement of Agribusiness

Depositing User:

Anindya Namira Lukito

Date Deposited:

22 Jul 2026 07:57

Last Modified:

22 Jul 2026 08:36

URI:

https://repository.upnjatim.ac.id/id/eprint/57707