Arum, Rinike Dita (2026) Strategi Public Relations Dinas Penerangan TNI AL dalam Membangun Citra dan Reputasi di Era Digital. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
As an institution directly tied to national interests and state sovereignty, the Indonesian Navy (TNI AL) is required not only to perform its operational functions professionally but also to maintain public trust through a positive image and reputation. This study aims to identify and analyze the public relations strategies implemented by the Public Relations Office of the Indonesian Navy in building image and reputation in the digital era. A descriptive qualitative approach was employed, as it emphasizes objective explanation of data in accordance with the facts obtained. This approach also allows the researcher to gain deeper insight and a general overview of the strategies applied. The constructivism paradigm is used to understand how the strategies interact with audiences in the digital era in building image and reputation. The results of the study show that the Information Service, as the public relations body of the Indonesian Navy, implements a strategy consisting of four stages: the process of identification and data collection, the stage of designing the public relations strategy, the implementation of the public relations strategy, and evaluation. This research concludes that the public relations strategy of the Indonesian Navy's Information Service has been carried out in accordance with the theoretical framework; however, strengthening is needed in terms of human resource capacity and the evaluation system in order to optimize the sustainable development of the Indonesian Navy's image and reputation in the digital era.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD30.3 Communication in Organizations | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | rinike dita arum | ||||||||
| Date Deposited: | 21 Jul 2026 07:25 | ||||||||
| Last Modified: | 22 Jul 2026 01:08 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/56945 |
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