SARDI, IDRIS (2026) ANALISIS PORTER FIVE FORCE DALAM UPAYA MENINGKATKAN STRATEGI BERSAING (UD. REBANA HABIB JA’FAR BUNGAH GRESIK). Undergraduate thesis, UPN Veteran Jatim.
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Abstract
This study aims to analyze the competitive conditions of the tambourine industry and the competitive strategy implemented by UD. Rebana Habib Ja'far, Bungah, Gresik, using the Porter Five Forces approach. This research employed a qualitative method with a descriptive approach. Data were collected through observation, interviews, and documentation, and were analyzed using data reduction, data display, and conclusion drawing techniques. The results indicate that competition in the tambourine industry is influenced by a relatively high threat of new entrants, strong bargaining power of buyers, low bargaining power of suppliers, a low threat of substitute products, and a relatively high level of rivalry among existing competitors. Based on these findings, a differentiation strategy is considered the most appropriate competitive strategy for UD. Rebana Habib Ja'far. This strategy is implemented through improving product quality, developing unique carved designs, promoting product innovation, and enhancing customer service to maintain and strengthen the company's competitive advantage. Keywords: Porter Five Forces, competitive strategy, differentiation strategy, MSMEs.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD30.28 Strategic Planning H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5001 Business. Business Administration H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Depositing User: | idris sardi mursidi | ||||||||
| Date Deposited: | 21 Jul 2026 05:29 | ||||||||
| Last Modified: | 21 Jul 2026 08:04 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/55597 |
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