Rizki, Rifa Muhamad (2026) Pengaruh User Generated Content (UGC) Terhadap Minat Berkunjung Wisatawan Generasi Z di Taman Ismail Marzuki Jakarta. Undergraduate thesis, UPN Veteran Jawa Timur.
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Cover)
22045010012. - cover.pdf Download (877kB) |
|
Text (Bab 1)
22045010012. - bab 1.pdf Download (165kB) |
|
Text (Bab 2)
22045010012. - bab 2.pdf Restricted to Repository staff only until 14 July 2029. Download (227kB) |
|
Text (Bab 3)
22045010012. - bab 3.pdf Restricted to Repository staff only until 14 July 2029. Download (285kB) |
|
Text (Bab 4)
22045010012. - bab 4.pdf Restricted to Repository staff only until 14 July 2029. Download (424kB) |
|
Text (Bab 5)
22045010012. - bab 5.pdf Download (152kB) |
|
Text (Daftar pustaka)
22045010012. - daftar pustaka.pdf Download (163kB) |
|
Text (Lampiran)
22045010012. - lampiran.pdf Restricted to Repository staff only until 2029. Download (2MB) |
Abstract
This study aims to examine and analyze the influence of social media User Generated Content (UGC) on Generation Z tourists' visit intention to Taman Ismail Marzuki (TIM) Jakarta. Utilizing a quantitative approach with a non-parametric causal explanatory design, primary data was gathered via structured Google Forms questionnaires distributed to 130 Generation Z respondents who had not visited TIM within the past year. Due to non-normally distributed residual data, hypothesis testing was conducted using simple linear regression analysis with the Bootstrapping method (1,000 resamples) at a 95% Bias-Corrected and Accelerated (BCa) confidence level. Descriptive analysis results indicate that the UGC variable is rated as "Excellent" (mean = 4.18), with information relevance and attractiveness achieving the highest scores. TikTok (73.8%) and Instagram (26.2%) emerged as the primary visual platforms relied upon by respondents. Empirical findings prove that UGC has a direct, positive, and significant effect on Generation Z tourists' visit intention (Sig. < 0.001). The regression coefficient (B = 0.757) and the 95% BCa Confidence Interval range (0.607 to 0.893) which does not include zero strongly support the acceptance of the working hypothesis (H1). Furthermore, UGC contributes directly by 45.1% (R² = 0.451) to the variance of visit intention, while the remaining 54.9% is influenced by external factors. In conclusion, the authenticity of peer-to-peer experiences in UGC acts as an instant uncertainty reducer for young tourists in urban destinations. Keywords: User Generated Content, Visiting Interest, Generation Z, Taman Ismail Marzuki, Urban Tourism.
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Department of Tourism | ||||||||
| Depositing User: | Mr Rifa Muhamad Rizki | ||||||||
| Date Deposited: | 15 Jul 2026 02:31 | ||||||||
| Last Modified: | 15 Jul 2026 02:31 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/55348 |
Actions (login required)
 |
View Item |