Jannah, Icha Rohmatul (2026) Analisis Sustainable Product Innovation Sebagai Basis Competitive Advantage Pada Pengembangan Produk Ecoprint ANDCraft Surabaya. Undergraduate thesis, Universitas Pembangunan Nasional Veteran Jawa Timur.
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Abstract
The environmental impact of the fashion industry has highlighted the need for more sustainable product development through innovations based on the Planet, People, and Profit dimensions. This study aims to analyze the implementation of Sustainable Product Innovation in the development of ecoprint products at ANDCraft Surabaya and its role in creating Competitive Advantage. This research employed a descriptive qualitative approach using non-participant observation, in-depth interviews with the two founders of ANDCraft and loyal customers, as well as documentation. Informants were selected using purposive sampling, supported by the snowball sampling technique. The findings indicate that Sustainable Product Innovation has been implemented through the use of natural materials, environmentally friendly production processes, circular economy-based waste management, as well as design innovation and product diversification. The implementation of innovation is also reflected in the People dimension through education and collaboration, and in the Profit dimension through value creation and cost efficiency, while the Planet dimension is demonstrated through environmentally friendly production practices and responsible waste management. These practices contribute to the development of Competitive Advantage through product differentiation, strengthening ANDCraft's eco-fashion brand image, and enhancing customer trust. However, challenges remain in optimizing digital marketing and effectively communicating sustainability values. This study emphasizes the importance of integrating Sustainable Product Innovation, marketing strategies, and sustainability communication to support sustainable business competitiveness. Keywords: Sustainable Product Innovation, Competitive Advantage, Ecoprint
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | A General Works > AS Academies and learned societies (General) H Social Sciences > HC Economics L Education > L Education (General) |
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| Divisions: | Faculty of Economic and Business > Department of Entrepreneurship | ||||||||
| Depositing User: | Icha Rohmatul Jannah | ||||||||
| Date Deposited: | 06 Jul 2026 08:14 | ||||||||
| Last Modified: | 06 Jul 2026 08:14 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/54677 |
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