Iksan, Mukhamad (2026) PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN PERSEPSI NILAI TERHADAP KEPUTUSAN PEMBELIAN MOTOR MATIC HONDA SCOOPY DI KOTA SURABAYA. Undergraduate thesis, UPN "VETERAN" JAWA TIMUR.
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Cover)
22042010014-COVER.pdf Download (2MB) |
|
Text (Bab 1)
22042010014-BAB 1.pdf Download (348kB) |
|
Text (Bab 2)
22042010014-BAB 2.pdf Restricted to Repository staff only until 2 July 2029. Download (340kB) | Request a copy |
|
Text (Bab 3)
22042010014-BAB 3.pdf Restricted to Repository staff only until 2 July 2029. Download (380kB) | Request a copy |
|
Text (Bab 4)
22042010014-BAB 4.pdf Restricted to Repository staff only until 2 July 2029. Download (473kB) | Request a copy |
|
Text (Bab 5)
22042010014-BAB 5.pdf Download (157kB) |
|
Text (Daftar Pustaka)
22042010014-DAFTAR PUSTAKA.pdf Download (205kB) |
|
Text (Lampiran)
22042010014-LAMPIRAN.pdf Restricted to Repository staff only until 2029. Download (737kB) | Request a copy |
Abstract
This research aims to determine the influence of brand image, product quality, and perceived value on purchasing decisions of Honda Scoopy automatic motorcycles in Surabaya City. This research uses a quantitative method with primary data. The population of this study consists of consumers who use Honda Scoopy in Surabaya. Data collection was carried out by distributing questionnaires to 150 respondents using a purposive sampling technique with the criteria of consumers who have purchased and used Honda Scoopy. The data obtained were then processed using multiple linear regression analysis with the help of IBM SPSS software. The analysis techniques used include validity and reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing using t-test (partial), F-test (simultaneous), and coefficient of determination (R²). The results show that partially brand image, product quality, and perceived value have a positive and significant effect on purchasing decisions. Simultaneously, all independent variables also have a significant effect on purchasing decisions, with perceived value as the most dominant variable.
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | MUKHAMAD IKSAN | ||||||||
| Date Deposited: | 02 Jul 2026 04:33 | ||||||||
| Last Modified: | 02 Jul 2026 04:33 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/54436 |
Actions (login required)
 |
View Item |