Lendra, Ray (2026) PENGARUH CITRA MEREK, PERSEPSI KEAMANAN, DAN KUALITAS APLIKASI TERHADAP KEPERCAYAAN PENGGUNA PADA APLIKASI GOPAY (STUDI PADA PENGGUNA AKTIF GOPAY DI SURABAYA). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study is based on the phenomenon of increasing use of digital wallet services, particularly the GoPay application, which makes user trust a key factor in the sustainability of such services. User trust is believed to be influenced by brand image, security perception, and application quality. However, there remains inconsistency in previous research findings, as well as a lack of studies examining these three variables simultaneously among GoPay users in Surabaya. This study aims to analyze the influence of brand image, security perception, and app quality on GoPay user trust in Surabaya, both simultaneously and partially. The research subjects are active GoPay users of working age (15–59 years) in Surabaya. This is a quantitative study using a survey approach. The method used in this study is multiple linear regression analysis to test the relationships among the research variables. Data were collected through the distribution of questionnaires to respondents meeting the study criteria. The results indicate that brand image, perceived security, and app quality simultaneously influence user trust. Partially, each variable also exerts an influence, with app quality being the most dominant factor in shaping user trust.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HC Economics | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Ray Lendra | ||||||||
| Date Deposited: | 17 Jun 2026 07:19 | ||||||||
| Last Modified: | 17 Jun 2026 07:19 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/54043 |
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