Haq, Angga Raditya (2026) VISUAL IDENTITY DESIGN FOR THE CREATIVE BATIK PUTAT JAYA HOUSE IN SURABAYA CITY. Undergraduate thesis, UPN Veteran Jawa Timur.
This is the latest version of this item.
|
Text (Cover)
22052010134-cover.pdf Download (2MB) | Preview |
|
|
Text (BAB 1)
22052010134-bab 1.pdf Download (275kB) | Preview |
|
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (BAB 2)
22052010134-bab 2.pdf Restricted to Repository staff only until 2 June 2029. Download (1MB) |
|
|
Text (BAB 3)
22052010134-bab 3.pdf Restricted to Repository staff only until 2 June 2029. Download (1MB) |
|
|
Text (BAB 4)
22052010134-bab 4.pdf Restricted to Repository staff only until 2 June 2029. Download (2MB) |
|
|
Text (BAB 5)
22052010134-bab 5.pdf Download (118kB) | Preview |
|
|
Text (DAFTAR PUSTAKA)
22052010134-daftarpustaka.pdf Download (128kB) | Preview |
|
|
Text (LAMPIRAN)
22052010134-lampiran.pdf Restricted to Repository staff only until 2 June 2029. Download (3MB) |
Abstract
Rumah Kreatif Batik Putat Jaya is a training and development institution for batik SMEs that emerged from the transformation of the Gang Dolly red-light district into an arts district in 2016. Although equipped with a full range of batik-making facilities and attracting international tourists from various countries such as Canada, the United Kingdom, and Japan, this institution still faces significant challenges in terms of brand awareness and structured promotion. This study identifies the primary issue that Rumah Creative Batik Putat Jaya lacks clear and consistent visual identity, resulting in very low brand awareness among the people of Surabaya. Reliance on promotion through student recommendations and uncoordinated social media content has led to the potential for collaboration with local SMEs and international tourists remaining unoptimized. The design is based on the STPD approach (Segmenting, Targeting, Positioning, Differentiation) and includes qualitative data collecting (observation and interviewing),quantitative data by distributing a questionnaire to 70 responders. Data analysismapping needs of utilizes the TOWS matrix, consumer journey and consumer insights to four key audience groups: educational institutions, local visitors, out-of-town tourists, and tourists from abroad. and 95.7 percent do not know the Instagram account of the institution. The data research indicated that the branding concept should be emphasized on the narrative of Putat Jaya’s shift from red-light area to site of cultural preservation, authenticity, and education, and a consistent visual identity to differentiate Rumah Creative Batik Putat Jaya from such competitors. The implementation of the branding design involves the development of a strong visual identity and a logo, color parameters (earth brown, vanilla cream, brilliant yellow), typeface that embodies the values of batik and an integrated communication strategy including physical promotional items such as pamphlets and goods, and digital media, especially Instagram. This branding is aimed to boost brand awareness, improve Rumah Creative Batik Putat Jaya’s standing as an authentic batik education center. in Surabaya, while developing a sustainable ecology for local batik MSMEs growth. Keywords: Visual Identity, Batik, Logo, Education
| Item Type: | Thesis (Undergraduate) | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||||||
| Subjects: | N Fine Arts > N Visual arts N Fine Arts > N Visual arts > N61-72 Theory. Philosophy. Aesthetics of the visual arts N Fine Arts > N Visual arts > N8600-8675 Economics of art |
||||||||||||
| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | Angga Raditya Haq | ||||||||||||
| Date Deposited: | 02 Jun 2026 08:38 | ||||||||||||
| Last Modified: | 02 Jun 2026 08:38 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/53324 |
Available Versions of this Item
-
VISUAL IDENTITY DESIGN FOR THE CREATIVE BATIK PUTAT JAYA HOUSE IN SURABAYA CITY. (deposited UNSPECIFIED)
- VISUAL IDENTITY DESIGN FOR THE CREATIVE BATIK PUTAT JAYA HOUSE IN SURABAYA CITY. (deposited 02 Jun 2026 08:38) [Currently Displayed]
Actions (login required)
 |
View Item |