Nasution, Andi (2026) Rebranding Of Jumpinang River Tubing Tourism Sumber Rejo Village, Pasuruan Regency. Undergraduate thesis, UPN veteran Jawa Timur.
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Abstract
Jumpinang River Tubing is a nature-based tourism destination located in Sumber Rejo Village, Purwosari District, Pasuruan Regency, offering water-based recreational activities in the form of river tubing supported by a pristine natural environment, clear river flow, and surrounding views of rice fields and hills. Despite its strong tourism potential, Jumpinang River Tubing still faces challenges in terms of visual identity and promotional media. Inconsistent visual identity, the lack of supporting visual media such as signage and information systems, as well as suboptimal social media management have become obstacles in building brand image and increasing brand awareness among the public. This design project aims to develop a rebranding strategy for Jumpinang River Tubing in order to strengthen its visual identity and clarify its brand positioning as a nature-based water recreation destination. The methodology employed is a qualitative approach using the design thinking framework, which includes the stages of empathize, define, ideate, prototype, and testing. Data were collected through direct observation, interviews with management and visitors, questionnaire distribution to the public, and literature review. Data analysis was conducted using TOWS Matrix analysis, consumer insight analysis, consumer journey, and point of contact to identify problems, audience needs, and opportunities for visual development and communication strategies. The results of the analysis form the basis for the rebranding concept of Jumpinang River Tubing, which includes the direction of visual identity, communication strategies, and promotional media planning that align with the characteristics of the destination and its target audience. This rebranding design is expected to assist Jumpinang River Tubing in building a consistent brand image, enhancing visual appeal, and making it easier for the public to recognize and remember Jumpinang River Tubing as a nature tourism destination in Pasuruan Regency.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | N Fine Arts > N Visual arts > N61-72 Theory. Philosophy. Aesthetics of the visual arts N Fine Arts > NC Drawing Design Illustration N Fine Arts > NE Print media N Fine Arts > NK Decorative arts Applied arts Decoration and ornament N Fine Arts > NX Arts in general |
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| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | Andi Nasution | ||||||||||||
| Date Deposited: | 29 May 2026 06:27 | ||||||||||||
| Last Modified: | 29 May 2026 06:27 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/52952 |
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