DESIGN OF A WEB COMIC ON IMLEK TRADITIONS IN INDONESIA AS A MEDIA FOR INTRODUCING TIONGHOA CULTURE TO 18-25 YEAR OLDS

Gunawan, Tanlia and Ayuswantana, Alfian Candra and Chidtian, Aileena Solicitor Costa Rica El (2026) DESIGN OF A WEB COMIC ON IMLEK TRADITIONS IN INDONESIA AS A MEDIA FOR INTRODUCING TIONGHOA CULTURE TO 18-25 YEAR OLDS. Undergraduate thesis, UPN Veteran Jawa Timur.

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Abstract

Imlek is one of the traditions of the Tionghoa ethnic community. This tradition is a celebration to welcome spring in China, which is considered a new life. Imlek is officially recognized as one of the national holidays in Indonesia, which creates a moment of togetherness across ethnicities and religions. Unfortunately, the interest of young Tionghoa Indonesians in preserving this culture is declining, as reported by regional.kompas.com, which explains that the younger generation is less interested in Tionghoa culture, posing a threat to its preservation. Some of the reasons for this are that young people today are more interested in entertainment such as social media, modern and global culture, which makes them less interested in the traditions of their ancestors, and the lack of media that is suitable for young people that explains this culture. This phenomenon shows the importance of introducing the Imlek tradition in depth to the target audience. This design was carried out using descriptive qualitative and descriptive quantitative methods, with data collection through interviews with expert sources, literature, and questionnaires. The data will be analyzed using the TOWS Matrix method. The results of the analysis will be used as ideas for the web comic design. It can be concluded from the analysis results that web comic design is an effective means of introducing Imlek traditions in depth to young ethnic Tionghoa in Indonesia, which will be uploaded to the Webtoon platform. The web comic design uses a semi-realistic illustration style with a light and relatable story that appeals to the target audience. Through this web comic design, it is hoped that the interest and understanding of young Tionghoa Indonesians aged 18-25 years old in Imlek traditions will increase, with the aim of preserving Imlek traditions among the younger generation of Tionghoa Indonesians.

Item Type: Thesis (Undergraduate)
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorAYUSWANTANA, ALFIAN CANDRANIDN 0005058806UNSPECIFIED
Thesis advisorCHIDTIAN, AILEENA SOLICITOR COSTA RICA ELNIDN 0019018702UNSPECIFIED
Subjects: N Fine Arts > NC Drawing Design Illustration
Divisions: Faculty of Architecture and Design > Departement of Visual Communication Design
Depositing User: Tanlia Gunawan
Date Deposited: 02 Jun 2026 06:20
Last Modified: 02 Jun 2026 07:09
URI: https://repository.upnjatim.ac.id/id/eprint/52860

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