Rahma, Berlian Aurelya (2026) CREATIVE CAMPAIGN TO INCREASE AWARENESS OF EQUAL RIGHTS FOR PEOPLE WITH DISABILITIES. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Creative campaigns play a crucial role in raising public awareness of humanitarian issues, including equal rights for people with disabilities. This study aims to design a creative campaign that can raise public awareness of people with disabilities through an informative, empathetic, and persuasive visual communication approach. The main problem in this study focuses on the low public understanding and concern for the rights of people with disabilities, as well as the limited campaign media specifically addressing this equality issue. Data were obtained through direct observation at the Lamongan State Special School (SLB Negeri Lamongan), interviews with the principal, students with disabilities, and the general public. Additionally, a questionnaire was distributed to determine the level of public perception of disability issues. Existing campaign media, such as school posters and the SLB Negeri Lamongan Instagram account, were also analyzed. This study also conducted a comparative study between the Disability Gallery and Indonesia Mengajar (Indonesia Mengajar) as a reference in determining an effective social campaign strategy. The analysis revealed that the main causes of low public awareness include a lack of knowledge about disability rights, a lack of engaging and educational campaign media, and weak active public engagement in inclusivity issues. These findings reinforce the need for more innovative and relevant communication strategies. Based on these results, a creative campaign concept was designed, utilizing digital and print media that emphasizes equality, inspiration, and empathy. This campaign is expected to raise public awareness of the importance of a friendly and inclusive environment for people with disabilities and encourage active community participation in realizing equal rights. Furthermore, this campaign is expected to serve as an effective social communication model for other humanitarian issues in the future. Keywords: Creative campaign, equality, persons with disabilities, visual communication, AISAS analysis.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Contributors: |
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| Subjects: | N Fine Arts > NC Drawing Design Illustration T Technology > TR Photography |
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| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | Berlian Aurelya Rahma | ||||||||||||
| Date Deposited: | 03 Jun 2026 07:01 | ||||||||||||
| Last Modified: | 03 Jun 2026 08:26 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/52850 |
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