Mulya, Ulwan Adi (2026) Analisis Pengaruh Kualitas Layanan, Fasilitas dan Presepsi Harga Terhadap Minat dan Revisit Intention Pengunjung Di Tempat Futsal (Studi Kasus: Baskhara Futsal Arena). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The futsal court rental industry in Surabaya is highly competitive, requiring effective strategies to retain customers. This study examines the effects of service quality, facilities, and price perception on customers’ revisit intention at Baskhara Futsal Arena. A quantitative approach was employed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS). Data were collected through Likert-scale questionnaires from 50 visitors. The results indicate that service quality (p = 0.506) does not significantly affect visit intention, whereas facilities (p = 0.007) and price perception (p = 0.002) have significant positive effects. Direct testing on revisit intention shows that service quality (p = 0.343) and facilities (p = 0.213) are not significant, while price perception (p = 0.002) remains significant. Moreover, visit intention significantly and positively influences revisit intention (t = 3.023; p = 0.003), indicating that higher initial visit intention increases the likelihood of repeat visits. These findings provide practical insights for management to enhance customer retention by improving facilities and pricing strategies.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
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| Divisions: | Faculty of Engineering > Departement of Industrial Engineering | ||||||||
| Depositing User: | Ulwan Adi Mulya | ||||||||
| Date Deposited: | 26 May 2026 09:01 | ||||||||
| Last Modified: | 26 May 2026 09:01 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/52847 |
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