Muwaffaq, Muhammad Naufal (2026) HUBUNGAN INTENSITAS MENONTON KONTEN TIKTOK DENGAN LITERASI DIGITAL AUDIENS (Studi pada Akun TikTok @fahrialimultazam). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The development of social media, especially TikTok, has been utilized not only as an entertainment platform but also as a medium for education and information dissemination, including scholarship information. One of the accounts actively sharing educational scholarship content is @fahrialimultazam. This study aims to determine the relationship between the intensity of watching TikTok content and the digital literacy of the audience on the @fahrialimultazam TikTok account. This study used a quantitative approach with a correlational method. The population of this study consisted of 176,000 followers of the @fahrialimultazam TikTok account, with a sample of 119 respondents selected using purposive sampling techniques. Data were collected through questionnaires using a Likert scale. The variable of watching intensity was measured through indicators of viewing frequency, viewing duration, and attention to content, while the digital literacy variable was measured based on the four pillars of digital literacy by Kominfo, namely digital skill, digital culture, digital ethics, and digital safety. Data analysis was conducted using the Spearman Rank correlation test with the help of SPSS. The results showed a significance value of 0.000 < 0.05 with a correlation coefficient of 0.663, which indicates a strong and positive relationship. Therefore, the higher the intensity of watching TikTok content on @fahrialimultazam, the higher the audience's level of digital literacy.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HE Transportation and Communications | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Muhammad Naufal | ||||||||
| Date Deposited: | 26 May 2026 07:38 | ||||||||
| Last Modified: | 26 May 2026 07:38 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/52833 |
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