PRATAMA, MAHENDRA RIZKY PUTRA (2026) Pengaruh Perilaku Keuangan, Literasi Keuangan, dan Influencer Media Sosial Terhadap Keputusan Berinvestasi Generasi Z Pada Aset Cryptocurrency (Studi Pada Komunitas Cryptowolf). Undergraduate thesis, UPN "Veteran" Jawa Timur.
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Abstract
This study examines the effect of financial behavior, financial literacy, and social media influencers on Generation Z's investment decisions in cryptocurrency assets within the Cryptowolf community. The research employed a quantitative explanatory design and used a questionnaire distributed to 150 respondents selected through Cochran's formula. The data were analyzed using multiple linear regression, classical assumption tests, validity and reliability tests, the F test, the t test, and the coefficient of determination at a 5% significance level. The findings indicate that financial behavior, financial literacy, and social media influencers simultaneously have a significant effect on investment decisions (F = 63.306; p < 0.001). Partially, financial behavior (t = 2.293; p = 0.023), financial literacy (t = 5.942; p < 0.001), and social media influencers (t = 3.972; p < 0.001) each have a positive and significant effect. Financial literacy is the most dominant predictor in the model. The regression model explains 56.5% of the variance in investment decisions (R2 = 0.565; Adjusted R2 = 0.556), while the remaining 43.5% is influenced by other factors outside the model. These results show that cryptocurrency investment decisions are shaped not only by internal financial capability, but also by digital social influence.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HG Finance > HG4501-6051 Investment, capital formation, speculation | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | MAHENDRA RIZKY PRATAMA | ||||||||
| Date Deposited: | 26 May 2026 02:03 | ||||||||
| Last Modified: | 26 May 2026 04:27 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/52665 |
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