PUTRI, CHELSY INTANIA MARSYANDA (2026) STRATEGI TANGGUNG JAWAB SOSIAL DAN LINGKUNGAN PT. PELINDO TERMINAL PETIKEMAS DALAM MEMBANGUN CITRA PERUSAHAAN PASCA-MERGER. Undergraduate thesis, UPN "VETERAN" JAWA TIMUR.
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Abstract
This study analyzes the strategy of Corporate Social and Environmental Responsibility (TJSL) and the role of Public Relations in building corporate image at PT Pelindo Terminal Petikemas in the post-merger period. The research focuses on how TJSL strategies are systematically implemented to strengthen the company’s reputation as a state-owned enterprise operating in the logistics and port sector. The findings indicate that the company applies a structured public relations strategy, beginning with social mapping as the foundation for identifying community needs and mapping strategic issues. This approach ensures that programs are data-driven, well-targeted, and aligned with local conditions. In terms of communication, the company adopts a multichannel communication strategy through mass media, the official website, Instagram, LinkedIn, and maritime media to reach diverse audiences. This strategy has proven effective in enhancing brand awareness, strengthening social legitimacy, and maintaining a positive corporate image. Overall, the implementation of TJSL based on social mapping and multichannel communication successfully integrates social, environmental, and reputational objectives in a sustainable manner.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD30.3 Communication in Organizations H Social Sciences > HD Industries. Land use. Labor > HD59-59.6 Public relations. Industrial publicity |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | MRS CHELSY INTANIA MARSYANDA PUTRI | ||||||||
| Date Deposited: | 06 Mar 2026 03:09 | ||||||||
| Last Modified: | 06 Mar 2026 03:32 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/50225 |
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