IRFAN RAMADHAN, MUHAMMAD (2026) PENGARUH QUALITY PRODUCT, DISPLAY PRODUCT DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING PADA KONSUMEN MINISO MALL TUNJUNGAN PLAZA. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
MUHAMMAD IRFAN RAMADHAN, THE EFFECT QUALITY PRODUCT, DISPLAY PRODUCT DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING ON CUSTOMER AT MINISO MALL TUNJUNGAN PLAZA. This study aims to determine and analyze the influence of product quality, product display, and store atmosphere on impulse buying among consumers at Miniso Tunjungan Plaza. Amidst increasingly competitive business competition, maintaining quality stability, effective spatial arrangement, and creating a comfortable store atmosphere are essential strategies for building customer loyalty. This research employs a quantitative method with a survey approach. Data were obtained through the distribution of questionnaires to 104 respondents who are customers of Miniso Tunjungan Plaza. The analysis technique used is multiple linear regression. The results of this study indicate that simultaneously, product quality, product display, and store atmosphere have a significant effect on impulse buying. Partially, product quality does not have a significant effect on impulse buying. However, product display has a significant effect on impulse buying. Furthermore, store atmosphere also has a significant effect on impulse buying. Keywords: Quality Product, Display Product, Store Atmosphere, Impulse Buying
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products H Social Sciences > HG Finance > HG4001-4285 Finance management. Business finance. Corporation finance |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Muhammad Irfan Ramadhan JOENIANTO | ||||||||
| Date Deposited: | 19 Jan 2026 07:31 | ||||||||
| Last Modified: | 19 Jan 2026 07:31 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/48790 |
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