Sholikhah, Nur Faridatus (2026) PERAN MEDIASI HERDING BEHAVIOR DALAM PENGARUH SOCIAL MEDIA EXPOSURE DAN FINANCIAL LITERACY TERHADAP INVESTMENT DECISION INVESTOR MUDA. Undergraduate thesis, UPN Veteran Jawa Timur.
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (COVER)
COVER.pdf Download (585kB) |
|
Text (BAB I)
BAB 1.pdf Download (372kB) |
|
Text (BAB II)
BAB 2.pdf Restricted to Repository staff only until 9 January 2029. Download (526kB) |
|
Text (BAB III)
BAB 3.pdf Restricted to Repository staff only until 9 January 2029. Download (395kB) |
|
Text (BAB IV)
BAB 4.pdf Restricted to Repository staff only until 9 January 2029. Download (516kB) |
|
Text (BAB V)
BAB 5.pdf Download (271kB) |
|
Text (DAFTAR PUSTAKA)
DAFTAR PUSTAKA.pdf Download (244kB) |
|
Text (LAMPIRAN)
LAMPIRAN.pdf Restricted to Repository staff only until 9 January 2029. Download (606kB) |
Abstract
This study aims to analyze the impact of herding behaviour in mediating the relationship between social media exposure and financial literacy on the investment decisions of young investors affiliated with the UPN Veteran East Java Investment Gallery. This study involved 173 young investors selected using probability sampling. The research approach was quantitative, using an online questionnaire and analysis based on Partial Least Squares Structural Equation Modelling (SEM-PLS). The results of this study indicate a significant positive influence of social media exposure and financial literacy on investment decisions. Other findings indicate that herding behaviour is able to mediate complementarily in the influence of social media exposure on investment decisions and mediate competitively in the influence of financial literacy on investment decisions.
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HG Finance > HG4501-6051 Investment, capital formation, speculation | ||||||||
| Divisions: | Faculty of Economic and Business > Departement of Management | ||||||||
| Depositing User: | Nur Faridatus Sholikhah | ||||||||
| Date Deposited: | 13 Jan 2026 03:07 | ||||||||
| Last Modified: | 13 Jan 2026 03:37 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/48621 |
Actions (login required)
 |
View Item |