Alfarizi, Mochammad Ismail (2025) Pengaruh Ketersediaan Produk dan Persepsi Harga Terhadap Loyalitas Pelanggan Pada UMKM Griya Snack Pasuruan. Undergraduate thesis, UPN Veteran Jawa Timur.
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (COVER)
21012010157.- COVER.pdf Download (1MB) |
|
Text (BAB 1)
21012010157.- BAB1.pdf Download (415kB) |
|
Text (BAB 2)
21012010157.-BAB 2.pdf Restricted to Repository staff only until 8 December 2028. Download (483kB) |
|
Text (BAB 3)
21012010157.- BAB 3.pdf Restricted to Repository staff only until 8 December 2028. Download (531kB) |
|
Text (BAB 4)
21012010157.- BAB 4.pdf Restricted to Repository staff only until 8 December 2028. Download (519kB) |
|
Text (BAB 5)
21012010157.- BAB 5.pdf Download (172kB) |
|
Text (DAFTAR PUSTAKA)
21012010157.- DAFTAR PUSTAKA.pdf Download (308kB) |
|
Text (LAMPIRAN)
21012010157.- LAMPIRAN.pdf Restricted to Repository staff only until 8 December 2028. Download (693kB) |
Abstract
This study aims to analyze the influence of product availability and price perception on customer loyalty at UMKM Griya Snack Pasuruan. The background of this research is based on the decline in sales performance and recurring customer complaints related to limited stock availability and differences in price perception compared to competitors. Product availability and price perception are considered strategic factors in maintaining customer satisfaction and loyalty, particularly for small and medium enterprises in the snack food sector that are facing increasingly intense competition. The research employs a quantitative approach, with data collected through questionnaires distributed to 104 customers of UMKM Griya Snack Pasuruan. Data analysis was performed using Partial Least Square (PLS) with the assistance of SmartPLS software. The independent variables consist of product availability (X1) and price perception (X2), while customer loyalty (Y) serves as the dependent variable. Before hypothesis testing, the research instruments were evaluated for validity and reliability to ensure measurement accuracy. The results reveal that product availability has a positive and significant effect on customer loyalty, indicated by a path coefficient value of 0.521 and a t-statistic of 8.999. Price perception is also proven to have a positive and significant influence on customer loyalty, with a path coefficient value of 0.337 and a t-statistic of 4.061. Simultaneously, both variables contribute to increasing customer loyalty, confirming the importance of implementing effective stock management and pricing strategies aligned with consumer perceptions. These findings are expected to serve as a useful reference for SMEs in formulating more effective marketing strategies to enhance competitiveness and maintain customer loyalty. Keywords: Product Availability, Price Perception, Customer Loyalty, SMEs.
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HC Economics | ||||||||
| Divisions: | Faculty of Economic and Business > Departement of Management | ||||||||
| Depositing User: | ismail alfarizi | ||||||||
| Date Deposited: | 08 Dec 2025 01:57 | ||||||||
| Last Modified: | 08 Dec 2025 01:57 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/48142 |
Actions (login required)
 |
View Item |