Designing an Educational Campaign on the Use of Menstrual Cup as an Alternative Menstrual Sanitation Product for High School Teenagers

Hartanto, Salsabilla Auliazaki (2025) Designing an Educational Campaign on the Use of Menstrual Cup as an Alternative Menstrual Sanitation Product for High School Teenagers. Undergraduate thesis, UPN “Veteran” Jawa Timur.

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Abstract

Menstruation is a biological process experienced by women every month and requires the use of safe, comfortable, and hygienic sanitary products. In Indonesia, disposable pads remain the most commonly used menstrual hygiene product, despite their short shelf life and the potential for negative impacts on both health and the environment. Long-term use of disposable pads contributes to an increase in the volume of non-biodegradable waste, while chemicals such as chlorine and formaldehyde found in the production process of certain pads can increase the risk of irritation, allergies, or discomfort in some women. On the other hand, there are alternative menstrual hygiene products, such as menstrual cups, which are considered more hygienic, ergonomic, environmentally friendly, and offer minimal leakage. Menstrual cups can also reduce the risk of irritation and have a significantly longer shelf life. However, their adoption rate in Indonesia remains very low. A survey of 100 female respondents aged 15–18 found that 99% of respondents still use disposable pads, while only 1% have switched to using menstrual cups. Although 89% of respondents were aware of menstrual cups, most remained reluctant to use them due to fear of inserting a foreign object into the vagina, a lack of adequate information, and perceived taboos within society. Forty percent of respondents explicitly cited fear as the primary reason, indicating that psychological and social barriers outweighed limited access or price. This situation underscores the need for increased education regarding the benefits, safety, procedures for use, and care of menstrual cups. Based on this urgency, this research resulted in a visual communication media-based educational campaign distributed through the Instagram platform. Instagram was chosen due to its high usage rate among adolescent girls and the flexibility of content formats such as photos, videos, reels, and stories, which allow for engaging and easy-to-understand information delivery. This campaign aims to increase literacy among women of reproductive age, particularly adolescents aged 15–18, about menstrual cups as a more practical alternative to menstrual hygiene products suitable for high school girls. The primary objectives of this design are to raise awareness, reduce stigma, and encourage behavioral change toward safer and more environmentally friendly hygiene products. By delivering accurate and accessible information, this campaign is expected to not only increase understanding among the target audience but also have a long-term impact by raising public awareness about the importance of choosing sustainable menstrual hygiene products. Keywords: Adolescent girls, Campaign, Education, Instagram, Menstruation, Menstrual cup, Menstrual hygiene devices.

Item Type:

Thesis (Undergraduate)

Contributors:

Contribution	Contributors	NIDN/NIDK	Email
Thesis advisor	Ayuswantana, Alfian Candra	NIDN0005058806	alfianayuswantana.dkv@upnjatim.ac.id
Thesis advisor	Wibisono, Aryo Bayu	NIDN0704128304	aryobayuw.dkv@upnjatim.ac.id

Subjects:

N Fine Arts > N Visual arts
N Fine Arts > NC Drawing Design Illustration

Divisions:

Faculty of Architecture and Design
Faculty of Architecture and Design > Departement of Visual Communication Design

Depositing User:

Salsabilla Auliazaki Hartanto

Date Deposited:

05 Dec 2025 07:12

Last Modified:

05 Dec 2025 07:12

URI:

https://repository.upnjatim.ac.id/id/eprint/47823