Najah, Safina (2025) Pengaruh Kualitas Produk Dan Persepsi Harga Terhadap Keputusan Pembelian Produk Fashion Brand Lokal Eiger Pada Pengguna Aplikasi Tiktok. Undergraduate thesis, UPN Veteran Jawa Timur.
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Cover)
20012010353.-cover.pdf.pdf Download (2MB) |
|
Text (BAB 1)
20012010353.-bab 1.pdf.pdf Download (391kB) |
|
Text (BAB 2)
20012010353.-bab 2.pdf.pdf Restricted to Repository staff only until 3 December 2028. Download (344kB) |
|
Text (BAB 3)
20012010353,-bab 3.pdf.pdf Restricted to Repository staff only until 3 December 2028. Download (311kB) |
|
Text (BAB 4)
20012010353.-bab 4.pdf.pdf Restricted to Repository staff only until 3 December 2028. Download (411kB) |
|
Text (BAB 5)
20012010353.-bab 5.pdf.pdf Download (256kB) |
|
Text (Daftar Pustaka)
20012010353.-daftarpustaka.pdf.pdf Download (227kB) |
|
Text (Lampiran)
20012010353.-lampiran.pdf.pdf Restricted to Repository staff only until 4 December 2028. Download (484kB) |
Abstract
This study aims to analyze the effect of product quality and price on purchasing decisions of the local fashion brand Eiger on TikTok Shop. A quantitative explanatory approach was employed, with 119 purposively selected respondents. Data were collected through an online questionnaire and analyzed using multiple linear regression. The results indicate that both product quality and price have a positive and significant effect on purchasing decisions for Eiger products on TikTok Shop, with significance values of 0.004 and 0.000, respectively. The coefficient of determination (R²) of 0.916 shows that 91.6% of the variation in purchasing decisions is explained by product quality and price, while the remaining 8.4% is influenced by other factors outside the model. These findings highlight that the combination of good product quality and appropriate pricing is a key factor in enhancing consumer purchasing decisions on social media–based e-commerce platforms.
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Economic and Business > Departement of Management | ||||||||
| Depositing User: | safina safina najah | ||||||||
| Date Deposited: | 04 Dec 2025 04:18 | ||||||||
| Last Modified: | 04 Dec 2025 04:18 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/47605 |
Actions (login required)
 |
View Item |