Aryanta, Agnesya Putri (2025) Analisis Perbandingan Efektivitas TikTok Dan Instagram Sebagai Media Pemasaran Pada Produk Skintific. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
In the current digital era, social media has become a crucial element in product marketing strategies, enabling brands to interact more closely and dynamically with consumers. This study aims to compare the effectiveness of two popular social media platforms, TikTok and Instagram, in marketing Skintific products. The method used is a comparative quantitative study involving 200 Skintific consumers who are active users of either platform. The comparison of effectiveness is based on three main indicators: engagement, brand awareness, and purchase intention. The analysis results reveal significant differences across all three indicators, with TikTok proving superior in enhancing user engagement, brand awareness, and purchase intention compared to Instagram. These findings provide valuable insights for businesses in selecting the most suitable platform to optimize their digital marketing strategies.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Agnesya Aryanta | ||||||||
| Date Deposited: | 16 Sep 2025 03:22 | ||||||||
| Last Modified: | 16 Sep 2025 03:22 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/43665 |
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