Argya Rasya, Achmad Rafi (2025) ANALISIS PENGARUH FAKTOR PENERIMAAN PENGGUNA TERHADAP WEBSITE KITA GARUDA MENGGUNAKAN UTAUT 2. Undergraduate thesis, UPN VETERAN JAWA TIMUR.
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Abstract
The advancement of digital technology has encouraged the emergence of web-based e-ticketing systems such as Kita Garuda, developed by PSSI to facilitate online ticket purchases for the national football team matches. However, variations in processes and users’ ability to access digital technology still create challenges and discomfort. This study aims to analyze the factors influencing user acceptance of the Kita Garuda website using the Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2), modified with the addition of Service Satisfaction, Continued Intention, and Psychological Discomfort variables. The Partial Least Square Structural Equation Modeling (PLS-SEM) method was employed to examine the relationships among variables and to test the moderating effect of Psychological Discomfort. The results show that within Intrinsic Motivation, Habit is the most dominant factor influencing Continued Intention, while Hedonic Motivation is the weakest. Within Extrinsic Motivation, Facilitating Condition has the strongest effect, whereas Price Value is the least influential. Service Satisfaction was not proven to be a significant mediator between motivation and Continued Intention. Moreover, the multi-group analysis indicated that respondents with high levels of Psychological Discomfort demonstrated stronger relationships among variables compared to those with lower levels. These findings provide implications for Kita Garuda’s management to enhance sustainable usage by focusing on user motivation, service quality, and psychological experience in using the e-ticketing platform.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | T Technology > T Technology (General) > T58.6-58.62 Management Information Systems | ||||||||||||
| Divisions: | Faculty of Computer Science > Departemen of Information Systems | ||||||||||||
| Depositing User: | Achmad Rafi | ||||||||||||
| Date Deposited: | 15 Sep 2025 07:56 | ||||||||||||
| Last Modified: | 15 Sep 2025 07:56 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/43562 |
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