Zalsa, Salsabila Firashanda (2025) Penerimaan Gen Z Terhadap Maskulinitas Non Hegemonik Pada Trend Duduk Vincent Di Media Sosial Tiktok. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The “Duduk Vincent” trend on TikTok has emerged as a popular cultural phenomenon that presents new forms of masculinity among Generation Z. This representation departs from traditional masculine traits such as dominance and physical strength, and instead highlights a relaxed, calm, and soft male image. This study aims to explore how Indonesian Gen Z audiences perceive and interpret nonHegemonic masculinity within this trend. Using a qualitative approach and Stuart Hall’s reception theory, the research collected data through in-depth interviews with six purposively selected informants. The results reveal diverse audience positions ranging from dominant-Hegemonic, negotiated, to oppositional readings. Informants who fully embraced the trend saw it as a reflection of modern masculine freedom. Others, however, questioned its authenticity and viewed it as inconsistent with their personal ideals of masculinity. The study concludes that TikTok, as a participatory platform, enables complex decoding processes shaped by personal background, cultural values, and social experiences. Keywords: Non-Hegemonic masculinity, Gen Z, TikTok, reception theory, Duduk Vincent.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | P Language and Literature > P Philology. Linguistics > P87 Communication. Mass Media T Technology > TK Electrical engineering. Electronics Nuclear engineering > TK5105.882 Internet P Language and Literature > P Philology. Linguistics > P94.7 Interpersonal communication |
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| Divisions: | Faculty of Social and Political Sciences | ||||||||
| Depositing User: | salsabila firashanda zalsa | ||||||||
| Date Deposited: | 22 Jul 2025 01:51 | ||||||||
| Last Modified: | 22 Jul 2025 01:51 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/40400 |
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