Muntaha, Devinna Anindhita Hiradan (2025) KONSTRUKSI VIRTUAL IDENTITY GENERASI Z MELALUI INSTAGRAM DAN LINKEDIN DALAM MEMBANGUN EXPERTISE PROFILE. Undergraduate thesis, Universitas Pembangunan Nasional "Veteran' Jawa Timur.
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Abstract
This study focuses on how Gen Z constructs their virtual identity through Instagram and LinkedIn in building an expertise profile. The research was conducted in response to the growing use of social media as a means of self-actualization. Gen Z utilizes social media, particularly Instagram and LinkedIn, simultaneously to showcase their skills, achievements, and experiences in order to create a professional self-image. These two platforms have distinct characteristics but complement each other, allowing Gen Z to strategically strengthen their virtual identity. Using a descriptive qualitative approach, this study explores the process of virtual identity formation among Gen Z through observation and in-depth interviews with informants who actively use both platforms to support their career needs. The findings reveal that consistency in self-presentation, accompanied by the application of cross-platform linking, is key to building a strong personal branding. Gen Z's awareness in applying multiplatform personal branding strategies enables the formation of a professional image that enhances their credibility in the workforce. Keywords: Gen Z, Virtual Identity, Personal Branding, Expertise Profile.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Devinna Anindhita Hiradan | ||||||||
| Date Deposited: | 02 Sep 2025 03:51 | ||||||||
| Last Modified: | 02 Sep 2025 03:51 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/40193 |
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