Pengaruh Citra Merek, Kepercayaan Merek dan Gaya Hidup Terhadap Keputusan Pembelian Produk Sunscreen Azarine di Mojokerto

Hismawan, Fiska Rahma and UNSPECIFIED (2025) Pengaruh Citra Merek, Kepercayaan Merek dan Gaya Hidup Terhadap Keputusan Pembelian Produk Sunscreen Azarine di Mojokerto. Undergraduate thesis, UPN Veteran Jawa Timur.

	Text (Cover) 21012010358-Cover.pdf Download (2MB)
	Text (BAB 1) 21012010358-Bab1.pdf Download (858kB)
	Text (BAB 2) 21012010358-Bab2.pdf Restricted to Repository staff only until 21 July 2027. Download (324kB)
	Text (BAB 3) 21012010358-Bab3.pdf Restricted to Repository staff only until 21 July 2027. Download (396kB)
	Text (BAB 4) 21012010358-Bab4.pdf Restricted to Repository staff only until 21 July 2027. Download (519kB)
	Text (BAB 5) 21012010358-Bab5.pdf Download (229kB)
	Text (Daftar Pustaka) 21012010358-Daftar Pustaka.pdf Download (261kB)
	Text (Lampiran) 21012010358-Lampiran.pdf Restricted to Repository staff only until 21 July 2027. Download (613kB)

Abstract

Competition in the beauty industry is becoming increasingly competitive with the emergence of various local skincare brands offering a range of innovations that influence the product purchasing decision-making process. One popular local brand is Azarine. The study was conducted quantitatively, involving 96 respondents who had purchased Azarine sunscreen and reside in Mojokerto. Incidental sampling was used for sample selection. Data analysis was performed using Smart PLS. The study revealed that brand image, brand trust, and lifestyle contribute to consumer purchasing decisions.

Item Type:

Thesis (Undergraduate)

Contributors: