Rizkiyati, Nelista (2025) Pengaruh Financial Self Efficacy dan Social Media Influencer terhadap Niat Investasi Emas Logam Mulia ANTAM dengan Investment Knowledge sebagai Variabel Moderasi. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
ANTAM precious metal gold investment is considered a safe and profitable option in the long run. In the digital era, psychological and social factors such as financial self-efficacy and social media influence play an important role in shaping one's intention to invest. This study aims to examine the effect of financial self-efficacy and social media influencers on the intention to invest in ANTAM precious metal gold with investment knowledge as a moderating variable. This study uses a quantitative method with variable measurement using a Likert scale. The sampling technique used is convenience sampling, with a total of 190 respondents. To analyze data and test hypotheses, the Partial Least Square (PLS) method is used through SmartPLS software. The results of this study indicate that financial self efficacy and social media influencers have a positive and significant effect on gold investment intentions ANTAM precious metals, besides that investment knowledge proves to be able to moderate the influence of financial self efficacy on investment intentions, but does not moderate the influence of social media influencers on investment intentions.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | H Social Sciences > HC Economics | ||||||||||||
| Divisions: | Faculty of Economic > Departement of Management | ||||||||||||
| Depositing User: | MS Nelista Rizkiyati | ||||||||||||
| Date Deposited: | 18 Jul 2025 07:17 | ||||||||||||
| Last Modified: | 18 Jul 2025 07:17 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/39880 |
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