PERANCANGAN INTEGRATED MARKETING COMMUNICATION PESANTREN ALGEBRA INTERNATIONAL ISLAMIC BOARDING SCHOOL UNTUK MENINGKATKAN MINAT CALON SANTRI

Effendi, Firaghaida Puspanalla (2025) PERANCANGAN INTEGRATED MARKETING COMMUNICATION PESANTREN ALGEBRA INTERNATIONAL ISLAMIC BOARDING SCHOOL UNTUK MENINGKATKAN MINAT CALON SANTRI. Undergraduate thesis, UPN VETERAN JAWA TIMUR.

	Text (COVER) COVER.pdf Restricted to Registered users only Download (872kB)
	Text (BAB 1) BAB 1.pdf Download (803kB)
	Text (BAB 2) BAB 2.pdf Restricted to Repository staff only until 13 June 2027. Download (3MB)
	Text (BAB 3) BAB 3.pdf Restricted to Repository staff only until 13 June 2027. Download (922kB)
	Text (BAB 4) BAB 4.pdf Restricted to Repository staff only until 13 June 2027. Download (6MB)
	Text (BAB 5) BAB 5.pdf Download (262kB)
	Text (DAFTAR PUSTAKA) DAFPUS.pdf Restricted to Repository staff only until 13 June 2027. Download (257kB)
	Text (LAMPIRAN) LAMPIRAN.pdf Restricted to Repository staff only until 13 June 2027. Download (4MB)

Abstract

Algebra International Islamic Boarding School (IIBS) Islamic boarding school is a combination Islamic boarding school that combines religious education and science using technology. Established in 2021, this Islamic boarding school faces the challenge of increasing the number of new student enrollments every year. Based on the results of the questionnaire, most parents did not know that this Islamic boarding school existed, and many of them had limited perceptions about Islamic boarding schools in general. Therefore, designing an Integrated Marketing Communication (IMC) strategy is a solution that is expected to increase brand awareness and the interest of prospective students to register. This research uses a qualitative approach with data analysis methods, such as interviews, observation and literature study. The analysis focuses on promotional media that have been used, both traditional (such as brochures and banners) and digital (social media and websites). IMC is designed to unify multiple communication channels to deliver consistent, engaging, and relevant messages. As a result, the IMC strategy strengthens the concept of integrated promotional communication to enhance both direct and indirect interaction with prospective students and their parents. Through the effective implementation of IMC, it is hoped that the Algebra IIBS Islamic boarding school can reach a wider audience, increase its positive image, and attract more registrants in the future. This research provides a practical contribution in developing promotional strategies for Islamic educational institutions in the digital era. Keywords: combination Islamic boarding school, IMC, promotional

Item Type:

Thesis (Undergraduate)

Contributors:

Contribution	Contributors	NIDN/NIDK	Email
Thesis advisor	Chidtian, Aileena Solicitor Costa Rica El	NIDN0019018702	aileena.dkv@upnjatim.ac.id
Thesis advisor	Daniar, Aninditya	NIDN0024119401	aninditya.daniar.dkv@upnjatim.ac.id

Subjects:

N Fine Arts > N Visual arts

Divisions:

Faculty of Architecture and Design > Departemen of Interior Design

Depositing User:

Firaghaida Puspanalla Effendi

Date Deposited:

16 Jun 2025 03:17

Last Modified:

16 Jun 2025 03:17

URI:

https://repository.upnjatim.ac.id/id/eprint/37645