Symonsz, Domenique Issabell Nhatassa (2025) PERANCANGAN LIVE2D KARAKTER SEBAGAI MEDIA PROMOSI CV. PUSTAKA CEMERLANG MELALUI MEDIA SOSIAL INSTAGRAM. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The declining performance of static content on Instagram has driven CV. Pustaka Cemerlang seeks creative and interactive approaches to engage children and parents. The use of Live2D technology serves as a strategic solution to create dynamic animated characters that enhance user engagement. The aim is to design a Live2D character model as a compelling digital promotional strategy to boost engagement and enjoyably deliver educational messages, ensuring the brand remains relevant in today's competitive digital era. Live2D characters have strong potential to enhance visual communication, particularly on Instagram Reels. The discussion covers character design concepts, the technical aspects of Live2D animation, and digital marketing strategies involving both hard selling and soft selling. Instagram content analysis includes Stories, Feeds, and Reels, along with comparisons to BMKG’s Live2D character (Shinna) and other publishing industry competitors. Results show that Live2D characters enhance visual uniqueness, and audience interaction, and overcome the lack of interactivity found in conventional promotional content. The design method applies the Design Thinking framework, consisting of the stages Empathize (observation and interviews), Define (identifying low engagement issues), Ideate (character concepts based on AISAS), Prototype (initial designs), and Test (evaluation). Data was gathered through interviews, Instagram observation, competitor analysis, and audience questionnaires. Analysis was conducted using thematic analysis, quantitative engagement metrics, and the AISAS model. Data synthesis revealed a preference for semi-realistic/animal-style characters with bright colors, Islamic educational values, and optimized use of Instagram Reels and TikTok. The unique selling proposition (USP) lies in interactivity, fun educational content, and distinctiveness from conventional promotions. The design concept focuses on a cheerful Islamic child character named "Puspa," styled in a child-friendly semi-realistic manner with bright colors and educational details. The process includes brainstorming, sketching, validation with children aged 4–10, and f inalization of a character that can move and express naturally using Live2D Cubism. Implementation involves interactive Instagram content and the development of educational merchandise to strengthen brand awareness and emotional connection. A proposed budget plan serves as the foundation for managing promotional costs effectively and measurably.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | N Fine Arts > N Visual arts | ||||||||||||
| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | Domenique Issabell Nhatassa Symonsz | ||||||||||||
| Date Deposited: | 13 Jun 2025 08:40 | ||||||||||||
| Last Modified: | 13 Jun 2025 08:40 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/37612 |
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